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	<title>Espeo Software &#187; ux</title>
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		<title>user experience and design on SparkUp</title>
		<link>http://www.espeo.pl/2010/06/01/user-experience-and-design-on-sparkup</link>
		<comments>http://www.espeo.pl/2010/06/01/user-experience-and-design-on-sparkup#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:14:28 +0000</pubDate>
		<dc:creator>Sylwia Rogowicz</dc:creator>
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		<description><![CDATA[25th of May, quite unexpectedly cause I decided two days before I attended SparkUp conference.   I was mostly interested in Ux/Web design and  till that time, my knowledge in this subject was rather intuitive. First session I was interested in was lead by Andy Budd. Persuasive Design: Encouraging Your Users To do What You Want Them To Do. Andy told us  how  our natural behaviours are used  to make us buy the product.  He went through some persuasion techniques used by advertisers, brands, supermarkets and other people. There is scary amount of those&#8230; He gave examples how those techniques are used in real world and online. Most of us is so used to appearance and behaviour of popular websites that we do not realize that those tricks are used almost everywhere on web ! Trust in authority &#8211; Professional look- white, blue green for webpage of respected medical companies Layout and Positioning &#8211; using colors, size, positions to emphasize what you would like your user do on your website Social Proof &#8211; People prefer services where there is already many users- make at least the impression that your service is popular Loss Aversion &#8211; Last day of promotion, only till the end of the week you pay for our service half price Likeability and Gifting &#8211; Make people to like your service by for example giving them scores, good rates &#8211; people like being rewarded somehow , they like to get sth free : Pay 20 and get 5 for free! Reciprocity Nice study &#8211; go via amazon, basecamp, facebook  etc and   check what they did to make us do what they want :) The speaker of second session Marek Kasperski concentrate on people behaviour on webpage. The tiltle of this session was Mental Models.  He was giving  advices how to make UI most friendly for users,  there was many  issues he  mentioned, most examples were about e-commerce. he showed proper and wrong designs. Below some facts I remember: mind is selective, always trying to find only exact information  and it&#8217;s blind for the rest (Banner blindness)  Help users  find what they want &#8211; by contrast colours, good filtering of information, group similar information) when you design your website try to think like future user use colours culturally directed for your website users do not leave user with no information when  long response I bought his book Projektowanie stron WWW (as far as I know only in polish language), I will know more.]]></description>
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